August 2016
Agate Tantachon: Managing Director, Shining Gold Bullion

A Golden Opportunity Of A Lady


As we have a long journey in gold and jewelry business, I would like to expose the aesthetic sense of the identical Thainess and traditional Thai handicraft and goldsmiths to the world

Men are stronger than women psychically, but women are stronger than men in term of mental strength as there are many things women can do better than men. Take a look at the world of business; women are increasingly playing an important role to help a business earn sterling string of accolades. As well, we’ve conspicuously seen presence of female steering the nation, non-profit international organizations to the next level of accomplishment, given that female can sagaciously make a good decision than male in some certain situations. 

As we regard women as the key ingredient for making a beautiful world and the enthusiastic and young female executives in Thailand is meanwhile becoming more obvious, this issue we feel it’s a high noon time to take timeout sitting down with a young talent and girlish good-look Miss Agate Tantachon, Managing Director, Shining Gold Bullion, one of Thailand’s glistering gold trading companies, which has brilliantly prospered under its third generation of owner.

   Miss Agate Tantachon finished her bachelor’s degree in engineering from Chulalongkorn University, Bangkok, Thailand, prior to pursuing operation research at a research-intensive flagship university—Texas A&M University, United States. As the company’s third generation, she’s endeavored to render her knowledge, intuition and fondness in gold ornaments, pulling the string behind her gold business in order to shine the leading light and increase the company’s competitive edge amidst the slugfest in the digitally modern market.

Instead of straightforwardly discussing on her shining business literally, we found her essence of leadership and voguish idea in ornamental gold as the catalyst for change in the country’s gold and jewelry trading industry. If you are passionately keen on being on the path towards the success, her cordially ulterior answers are not only just providing you with a new golden opportunity and dimension of gold investment, but you will find what the last essential jigsaw is to sustainably achieve the pleasing definition of living a quality life with the surrounding nature and the communities as well.
 

A BRIEF STORY BEHIND THE “SHINING GOLD”

     Generally, Shining Gold started running gold business as the ordinary retail gold shop dating back to my ancestors and grandfather. It was the time when the overall ambience was charmingly reddish like today. The original shop’s name was the Chinese title called “Jia Jiea Chieng”, I remember, which was located around “Saphan Mai”, a popular residential district at the northeastern of Bangkok, and another one at “The Old Siam Plaza”, one of Bangkok’s identical shopping centers, on Burapha road.

The guiding principle of doing business at the time emphasized on dealing gold from abroad and engaged in wholesale activity just to supply the industrial sector. It was my father’s ideal business pedigree to be the medium to uniquely maintain the high business intensity in serving gold industry.

AS AN ENGINEERING GRADUATE, HOW DID YOU COME ACROSS WITH FROWING THE GOLD BUSINESS?

Agate:  I would say that I have continuously accumulated experience in business since my childhood and during the halcyon days of my youth.

   I’ve gained a lot of valuable knowledge from my father as well as naturally absorbed the in-dept business paradigm from going along with him to wherever he went to. I’d like to attribute where I am today to my parents, for giving me the chance to learn several behind-the-scenes in business. And, actually, I am definitely not a lady who loves wearing gold ornaments (She revealed with infectious smile), it’s certainly because I consider that most of gold ornaments are nonchalantly crafted and finished with drab and bland design.

I am lovely keen on figuring out the idea about characteristic design for gold, which I think it should be distinctively unique, exclusive, and individual as I have the affection for fashion as well.

HOW DID YOU JUMP ON THE BANDWAGON OF OFFERING TRADING GOLD AND BULLION INVESTMENT ONLINE?
Agate:  Actually, I had been involved in trading gold and investment online when the gold industry experienced series of price fluctuation and volatility.

The price of gold is normally influenced by numerous factors, but flourishingly people have the bullish tendency to invest in gold, which is the most popular as an investment.

The percentage of interest in gold investment is quite far different from what seen in the past. Roughly 90% of people trended to be engrossed in purchasing gold ornaments for pleasure while the remaining 10% were investors or speculators. Presently, such consumer behavior has dramatically changed and I can see number of people interested in long-term investment in gold fetching up to 90% and the rest are the purchasers of ornamental gold. And I also see that the gold trade has still been on a remarkable run.
The gold is largely susceptible to a price correction in the short term. Our company’s movement of gold price is “Real Time” generated and every date is a real-time snapshot, enabling speculative buyers or investors to keep abreast of the latest rates, gold investment circumstance, and speculative sentiment globally. I consider that this is a kind of innovative development of the company to facilitate trading or offer a smooth sailing for gold investment. Currently we launch smartphone-based application available for both iOS and Android so as to gain access to wider range of customer bases and also to particularly tap the generations who have to make lots of well-informed decisions through the app-based service in their everyday lifestyle. Now, people can abruptly and easily make an investment through swiping at their palm-sized touchscreen devices

THE MANAGEMENT IS BASED ON THE INTUITION OR DERIVED FROM DIRECT OBSERVATION FROM FATHER?

Agate:  To be honest, my beloved father is engaged in gold manufacturing and process factory as I will be associated with all-round commercial activities, liaising with gold dealers from foreign countries such as Switzerland, Singapore, and Hong Kong for example. Actually, I further studied some short courses in business management from abroad with the concentration on financial and marketing management.

THE FAVORABLE CHALLENGE IN STYLISH DESGN
Agate:  As I early said before, I really love designed motif and voguish design idea, including the design concept in the fashion world. I prefer to not gaudily wear gold baubles like any other people in general. Gold should have been uniquely finished with floral and flower-like design or it should be prominently handcrafted in modern style in order to response to all individual needs. We are the distributor or wholesaler, accentuating on offering a fantastic selection targeting wedding purpose. In the meantime, we regularly receive favorable responses and orders from customers abroad.

BE COMPLACENT WITH WHERE YOU ARE TODAY OR STILL LOOKING TO BREAK THROUGH ANOTHER BARRIER TO EXPLORE THE NEXT GOAL?
Agate:  esting on one’s laurels never come across my mind, I am still looking forward to bettering or improving our products. Particularly, I’ve never seen the gold brand and precious ornamental product of Thailand being able to earn world recognition before even if Thai delicate craftsmanship is well accepted internationally.
As we have a long journey in gold and jewelry business, I would like to expose the aesthetic sense of the identical Thainess and traditional Thai handicraft and goldsmiths to the world, especially the traditional Thai motif or “Lai Thai”, which is purely handmade finished by eclectically blending the modern technique with the traditional art work. Such captivating finishing aspects in ornamental gold has been nurtured and flourished for generations. Only a few can make it successful and once we were in connection with The Golden Jubilee Royal Goldsmith College in search of arty enthusiasts who are capable crafting distinguished Lai Thai and proud of such Thai identity. Initially, it’s part of our commitment in corporate social responsibility to promote Thainess to the world as well as funding for scholarship programme for Thai students, not to mention their golden chance to work and grow with us. Looking at our gold factory, we are categorized as a green factory; the environment circles are under high quality cycling strategy and strictly measured wastewater treatment and management. The environmental consciousness is our priority and we don’t want to harm the surrounding nature and the communities.

ANY ADVICES FOR FLEDGLING INVESTORS LOOKING FOR STRIKING THE GOLDEN GOAL?
Agate:  A future quality life starts from saving today, the birth trading rate is merely Bt1,600 and only Bt500 per month for saving in gold, relatively depending on gold price movement. It’s noon time to invest in gold since the gold price is not too high. Such scintillating approach of business management can catapult the company into making the first foothold in the stock exchange market. The overall trading volume ever since is the fathomable evidence and proven performance of the company’s proficiency to beat the future goals.

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